Do You Create or Curate Content?
Create. Curate. These two words are very interchangeable especially now with social media. But the question to ask is are they the same thing? The answer: no, they are not.
Creating content is content that you create. True. As a writer, I write these blog posts from my own mind. That is me creating content.
Here is where it gets tricky. If I write a blog post but I got all or most of my ideas from other sources, then that to me is not creation but curation. I am compiling information mostly from other sources. If then, to take it one step further, I did not acknowledge those sources, then it is plagiarism. Theft. Plain and simple.
People on social media might think that they are actually creating content. Picture this: a person on social media posts a few magazine worthy images of his/her vacation. Add to that an “inspirational” caption. Is that curating content or creating it? You might think that it is creating content but I beg to differ. It is exactly the same content: same or very similar images and similar spin with regards to the inspiring caption. The question becomes it is truly different content then? Is it truly created content then? Is it created content at all when it is very very similar to what is already out there?
Social media seems to think I am wrong. High profile brands seems to associate themselves with “influencers”. I despise the word. If a person truly has influence, the word need not be used. It is very similar to the word “classy”. If you call yourself classy, you obviously have none. It is a term that you cannot bestow on yourself. Anyways, brands seem to align themselves with these apparent content creators thinking that it will automatically translate to higher sales because they have a large follower count. How could they, the marketing and advertising departments, get this so wrong?
To truly stand out you have to think outside of the box and create content. So far this isn’t really happening. Do you agree with me? Let me know in the comments.